Go Global: Drive Employee Engagement With Video Content Creation

Go Global: Drive Employee Engagement With Video Content Creation

From global organizations to small businesses, they all have one common goal at the forefront of their minds: to build brand awareness.

In today's digital age, one of the most fruitful ways to build brand awareness is to include your employees within the video content creation process. Your employees don't only ensure your  success, but they can also be used as a fantastic way to connect with your audience in a way that's more meaningful -ultimately helping to humanize your brand.

Video content really is booming everywhere. So much so, that audiences are ten times more likely to engage with and share video content than regular social posts. But now, more and more companies are turning to video content creation to engage their employees as well.

So, how do we make video content creation the key for driving employee engagement? How do we shape the future of business with it? And, how does it unlock new revenue potential across the enterprise?

Find out more below:

How to Ensure Video Content Creation Drives Employee
Engagement
Use Video Content Creation to Educate
Did you know that almost 70 percent of people prefer watching videos that explain a product or service rather than just reading about it? It's simple - people love learning through videos.
When two options are laid out in front of us, static image or video, we can guarantee that most of us will opt in for video. 

Whether you're educating new employees during an onboarding process or doing a few refreshers
courses, video content creation can enhance the entire procedure. You can even encourage your employees to create their very own mini-tutorials for each other. For example, perhaps one found a great way to deal with demanding clients, or maybe they just know which coffee is the nicest around the office? 

Driving employee engagement starts with an excellent knowledge-sharing culture through video
content creation.

Use Video Content Creation to Humanize Recruitment
Video content creation can also be used in your recruitment. Through the power of video, you can build brand awareness and explain to new employees what it's like to work at your
organization.

In addition to this, you can also interview current employees and find out what they love about working with you. Ask open-ended questions like what the first few weeks were like, or what
they've learned so far. Dive into company values and day-to-day life, with the ultimate goal to determine what makes your company human.

If you're recruiting globally, go ahead and add a video that explains what the city or country
you're recruiting from is like. What can they do for fun? Is tourism big over there? Many of the
younger generations are likely to base their decision on these factors.

Use Video Content Creation to Embrace the Power of Social Media
Get employees involved in fun video content creation, then take it to your social media channels. Not only will this allow your employees to feel more engaged and connected, but
because they are in it, they will also share it with their friends! Word of mouth is meaningful when it comes to building brand awareness. Grow your followers, build brand awareness, intensify employee engagement - all through the magnifying power of social media. 

 How Does Employee Engagement Unlock New Revenue
Potential
So, now we know just how crucial internal video content creation is and the different ways we can use it – but how does it unlock new revenue potential?
Well, with a highly engaged workforce, comes better brand awareness. With better brand awareness...well, you get the idea. With employee satisfaction, you're going to start seeing results on your bottom line.

It's true, and it's been proven many times. For instance, according to a study by Gallup of almost 200 companies, employee engagement leads to 20% higher sales, and 21% higher profitability.

Along the same lines, Salesforce found employees who feel like they could speak out are 4.6x more likely to perform their best as they explore empowerment at work. Go figure – this means
heightened productivity!

Final Thoughts
All in all, if you want to engage and retain your valuable employees -communication is key.

Communicating adequately will increase the likelihood that your message is being both
delivered and digested effectively. And video? Well, it provides the perfect channel to do just
that.

It's time to foster deeper connections. It's time to inform, engage, and inspire your employees.
It's time to energize your culture with internal video content creation.