About Me

I'm a creative content marketing manager with more than 6 years of experience in content marketing + strategy, copywriting, and social media management. I have plenty of experience writing and editing for the B2B SaaS space.

I  have a passion for understanding the nuances of cross-cultural advertising and consider myself a ‘forever student,’ eager to build on my academic foundations and stay in tune with the latest content marketing strategies through continued coursework and professional development.

My Latest Work

How to future-proof your Oracle testing strategy

Cloud technologies are revolutionizing our working world – including Oracle Cloud. Software testing will be an essential component of your coming Oracle migration strategy, ensuring your business continues to run as usual before, during, and after the change. Read this white paper to learn:

Cloud technologies are revolutionizing our working world – including Oracle Cloud. Software testing will be an essential component of your coming Oracle migration strategy, ensuring your business continues t...

Performance testing + APM: Achieve a holistic view of performance, from dev through production webinar

How can a unified view of metrics from both development and production revolutionize your approach to performance optimization? By integrating performance testing and performance monitoring into your assessment, you gain a comprehensive perspective across your entire development lifecycle, enabling you to identify and resolve issues faster, enhance reliability, and drive superior performance.
Using Datadog metrics within NeoLoad as an example, we’ll show you how this comprehensive approach can h...

Future-proof your automation: Vision AI for seamless oracle upgrades

In the rapidly evolving Oracle landscape, staying ahead requires agility and foresight. Tricentis for Oracle harnesses the power of AI, enabling you to build automated tests based on the UI prototypes outlined in the Oracle Upgrade Readiness documentation, even before the official release of the UI. By seamlessly integrating machine learning capabilities, Vision AI transcends traditional automation frameworks, enabling you to shift testing left and keep up with application changes with ease.
In...

Unlocking Oracle Applications’ transformative potential: 6 ways automated testing accelerates success

Adhering to Oracle’s Premier Support policies often requires regular upgrades to maintain compatibility and access the latest features and security updates. These upgrades require careful planning, resource allocation, and can cause business disruptions.
Migrating to the cloud is becoming increasingly popular, offering benefits like reduced infrastructure costs, improved scalability, and enhanced agility. However, updates and migrations are high-risk projects needing thorough and rapid testing....

Optimizing performance: Embracing protocol and browser-based testing in a dynamic browser landscape

Protocol-based load testing is highlighted as a fundamental technique for evaluating application performance swiftly and comprehensively, providing valuable insights into system behavior under various loads. However, in today’s scenario, where modern websites heavily rely on browsers for content rendering, exclusive reliance on protocol-based testing may neglect crucial aspects of user experience and navigation.
In this eBook, you’ll learn how to leverage both protocol and browser-based methodol...

Preserving data integrity: Safeguarding healthcare information in the digital health age

This white paper explores the critical role of data integrity in healthcare ensuring patient safety, accurate diagnoses, and effective treatments. It delves into the complexities of digital transformation in healthcare.
The white paper highlights the impact of data integrity on various aspects of healthcare, including patient safety, clinical decision-making, continuity of care, research, public health, and compliance with legal requirements such as HIPAA and GDPR. It also covers the impact thes...

Shipping API Reliability and the Power of Uptime During Peak Season

As the holiday season approaches, retailers and ecommerce businesses are gearing up for a surge in orders. However, this increase in activity can also put a strain on shipping APIs, potentially leading to slow response times and downtime - and in turn, disappointed customers and lost revenue.

That's why businesses must prioritize shipping API reliability during peak season. A reliable shipping API ensures smooth communication

Conquering Cross-Border Shipping

Getting started with cross-border shipping can be overwhelming. But with substantial market growth in recent years, many are turning to the international market to expand their ecommerce businesses.

This white paper will give you access to all the information you need to start building a successful international shipping operation, including:

Common cross-border shipping challenges and their solutions
Essential elements of international shipping, like address verification
How the global ecommerce landscape is changing
What to expect from the global shipping market in the future

Elevate + EasyPost take Shipping Operations to New Heights

A positive customer experience is the key to securing repeat business and gaining new customers. Given today's ecommerce landscape, the shipping process has a tremendous impact on customer experience. However, a late or missing package can leave a bad taste in a customer's mouth and prevent them from shopping with you in the future.

To avoid this, shippers, especially global shippers, face numerous variables. Estimating shipping costs
Photo by Artem Podrez on Pexels

The Complete Guide to Navigating Peak Shipping Season and What It Means for Your Online Business

Our new ebook, The Complete Guide to Navigating Peak Shipping Season and What It Means for Your Online Business, is now available. It's a great resource as you move through peak season, suggesting changes that will get you where you need to be.

The ebook covers several topics you may find helpful as you maneuver through this season:

How to streamline your processes
Tips to maximize your profits
What to know about safe, efficient shipping
The best way to manage returns

Enterprise-Level Ecommerce Company Uses SmartRate API to Save Money, Increase On-Time Deliveries

Our client needed to optimize shipping decisions on a more granular level, and the solution they found allowed them to both serve their customers better and save on shipping costs in the process.

An enterprise-level ecommerce business that prides itself on being the fastest and easiest way to buy custom printed products has been using EasyPost since 2013.

The business built a reputation of being steadfast about time-in-transit SLAs and was not willing to compromise meeting on-time delivery per

Home Renovation Projects: Research Contractors Before You Hire | Owens Corning Roofing

Finding and hiring a reliable contractor for any home renovation project can feel overwhelming. In fact, according to a recent survey, 46% of homeowners have postponed a home renovation project because they didn’t want to deal with the hassle of finding and hiring a contractor[1].

Putting off a kitchen remodel is one thing, but if you need work done on something more critical to the protection of your home, such as a new roof, then you likely cannot – and should not – postpone the project.

"Dany is excellent at finishing what she starts and moving fast. She is deadline driven and has fantastic organization skills and a strong work ethic. All of which is a great example for everyone across the team. She's a very strong collaborator and has excelled at building relationships. All of these skills have helped her succeed at Tricentis." 

-Lanier Norville

Content Marketing Director at Tricentis

"Dany was instrumental in keeping a webinar up and running while I was away. I can't thank her enough. I'm so throughly impressed with how quickly she's picked up on products and processes. She's been a content machine for her respective areas and has been great to work with on joint multi-product SAP content" 

-Colleen Hein 

Content Marketing Manager at Tricentis

"Daniela is a wonder with words and an asset to any team. Her positive energy and attention to detail make her an ideal fit in any environment. I had the privilege of working with Dany and was impressed with her dedication to deadlines and her get-it-done attitude. She communicates well with her coworkers and dives into projects to make sure her deliverables are excellent. When I started with the company, she answered all my questions and was always ready to lend a hand on a project. You won't go wrong adding Dany to your team!"

- Marilyn Bunderson

Content Writer at EasyPost

"Worked with Dany developing content for product launches at EasyPost including landing pages, press releases, brochures, and more. She was always incredibly easy to work with, organized, and timely. Her writing was crisp, but also hard-hitting, which was perfect for me as a Product Marketer. She always picks things up really quickly, too. She would make a great addition to any Content Marketing Team."

- Travis Edwards

Product Marketing Manager at EasyPost

"I’ve worked with Daniela, helping build out our content strategy, workflows and data analysis to increase website visits and lead generation for our company.
Daniela was awesome to work with and was key to keeping all of our projects organized and ready for publishing. This included content creation and transparent communication with multiple stakeholders.
She also stepped into our marketing leadership role when it was vacant and kept the marketing team afloat as we searched for a replacement.

You’d be hard-pressed to find someone better."

- Jason Eisenberg

Customer Success Manager at EasyPost

"I am incredibly grateful to have had the opportunity to work alongside Dany. She is the best kind of teammate: caring, creative, analytical, a skilled writer, and highly intuitive. I am impressed with Dany's attention to detail. She consistently made an effort to produce content that was supported and informed by quality keyword research. In turn, this content was always interesting to our target audience, would rank well in SEO, and would drive quality leads for our sales team. Working alongside Dany on partner projects and co-marketing campaigns, it was easy to see how highly adaptable, supportive, encouraging, and effective she was while leading the rest of her content team.

Dany is a true content marketing expert and she would make an excellent addition to any marketing team that is looking to vastly improve their content strategy."

- Tim Ranagan 

Partner Marketing Manager at EasyPost

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